he launch coincides with the Government’s announcement to support and subsidise electric car use and their commitment to make the UK ‘a world leader’ in producing and exporting electric cars. This is further supported by the London Mayor, Boris Johnson, who has announced his plan to introduce 25,000 ‘juice points’ (charging stations), for electric cars throughout the city.

Called the Citroën C1 ‘ev’ie’, this is the first all electric, 4 seater car, to offer the purchaser the comfort, performance and a full range of standard safety features expected from a petrol car. With a range of 60-70 miles when fully charged and a top speed of around 60mph, it provides the driver with a pleasant and completely “normal”, yet silent, driving experience, but at a fraction of the running costs.

The C1 ev’ie can be fully charged in 6-7 hours from a domestic 13 amp socket at a cost of around 90p, making it an ideal city car for either professional or domestic use.

The Citroën C1 ev’ie is assembled in the UK from the donor car. Over 50% of the value of the car originates from the UK assembly, creating UK employment and a technology leadership in electric vehicle production. ECC expects to produce around 500 C1 ev’ies over the next 12 months, rising to between 2,000 and 4,000 units in 2010, dependant upon demand and government support.

David Martell, Chief Executive, ECC plc, added, “We believe this is the first serious alternative to a petrol or diesel car. It drives just like a petrol car and has excellent capacity for use in any town or city in the UK”…. he continued … “the key to building a successful electric car is an efficient battery management system (BMS). ECC has developed an advanced and sophisticated system, which when coupled with regenerative breaking, can provide the driver with much greater range and better performance.”

The C1 ev’ie is way ahead of other electric cars having excellent functionality, performance and refinement and is available to buy today. Interest in the C1 ev’ie is expected to be high.

It is priced at £16,850 and is available directly from www.eccplc.com.

hen the Electric Car Corporation announced that they would be selling the Ev'ie, an electric conversion of the delightful Citroën C1, with nary a hint or a whisper beforehand, many seemed to be caught unawares. Indeed, some of our commenters even suspected the electric drivetrain of the car being presented was being hoaxed. Perhaps those suspicions will be eased somewhat with the release onto the interwebs of a lengthy video to introduce prospective buyers to the environmentally-friendly four-seater.

The expertly-produced footage features lots of nice shots of the car with a presenter who touts the features of Miss Ev'ie with particular emphasis on safety and low running costs. Of course, the proof of the EV pudding is in the driving and so we're taken aboard while our guide explains the regenerative braking and takes us on a "dual carriageway" (the British equivalent of a split four lane highway) where we hang out in the fast lane at the 60 mph top speed for a bit.

It's worth noting that when the vehicle eases up to a charge point to demonstrate the ease with which it can be plugged in, there are three G-Wiz's to be seen in the immediate vicinity. We don't know if that was planned but it did remind us that if the newcomers are successful, Reva may have to reconsider the price point of their lithium-powered offering as it is currently only about £1,000 ($1510) less than the larger, faster, safer Ev'ie.

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re common denominators. Their viewers recognize them, laugh at them or Groan at them, but most of us can guess where they're coming from - specifically, what cultural values are embodied in the tropes. Unfortunately, some tropes just do not travel very well. They're fine on their home turf, where everyone understands them and knows what the value system they're based on. When that tropes makes the trip to another country however, it gets seasick on the way over, arriving at the port looking distinctly disheveled and finding itself among strangers who have no idea what they're talking about. Since there are so many countries and cultures in the world, it's not Surprising that there are so many different outlooks on life - what's important, who's important, what constitutes justice and what Qualifies as Cruelty changes according to where you are. Even in countries that speak the same language, values can be different. The UK and the USA, for example, share a language and are regarded as culturally similar to one another ... but handguns are legal in the USA, while they are banned in the UK. The UK also has no death penalty, while many States in the USA do. This leads to some fundamental differences in the way the legal system is perceived, even between two countries that are supposedly alike. Sometimes, the difference is even closer to home. A show where the death penalty for a criminal is a good ending in a state that accepts such a measure may not be as accepted as such in a state that frowns on execution. With the multicultural nature of many places, sometimes a tropes only has to go down the street to become completely unrecognizable. Differing religions, backgrounds or life experiences can mean that a person's view of a tropes differs from the "standard" the tropes is derived from. Other tropes find it difficult to age gracefully. The world being the dynamic and Evolving place that it is, some aspects of the media do not quite manage to keep pace with the time, and become the "Grumpy Old Men" of Tropeland. Very often, the tropes in question is An Aesop, and exporting it, or viewing it twenty years later than the time it was created, results in a transformation into a Family Unfriendly Aesop. If you see an example here that you disagree with, please refrain from adding your own interpretation. This wiki is multicultural, so there will be some examples that are dissonant for you. See also Unfortunate Implications. Compare Moral Dissonance, where the show breaks its own Morals. Also see Germans Love David Hasselhoff, in which it's Critical Acclaim rather than the moral values that is on the line. Also see Fair For Its Day, in which the work actually has less dissonance values than its contemporaries. See Culture Clash and for when this happens in-story and deliberate Values Dissonance for when the author is doing it on purpose. Also see Have A Gay Old Time and Get Thee To A Nunnery, where dialogue is interpreted differently due to this. Has similarity to Good Bad Flaws Flaws. Examples open / close all folders Advertising * Commercials for Underoos brand underwear, once omnipresent on Saturday Morning TV Vanished in the early 90s - a combination of networks' programming targeting older kids and increasing paranoia over anything that could even be implied to sexualize kids. Do a search for "Underoos" at You Tube and judge for yourself. o Tell that to JC Penny and their miniature Britney Spears costumes for 4 year-olds. o Or, over here in NZ, the T-Shirt shop that sold "Future Porn Star" shirts in all sizes. Including toddler.
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